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All the single ladies: 61% of females in the united kingdom are happy to be single, compared to 49% of men
As China gets set to mark Singles’ Day this Saturday (11th November 2017), in the UK it appears it will likely be unattached ladies which is celebrating the event.
Mintel’s Single Lifestyles British 2017 Report reveals that 61% of single ladies say they have been pleased with their relationship status, when compared with 49% of single men. Overall, it appears that unattached Brits come in no rush to locate a partner. As much as 70% of singles in the UK say they have maybe not actively tried to look for a partner in the last 12 months*, increasing to 75% of females.
Today, 42% of Brits describe their relationship status as single**, while 58% say these are typically in a relationship***. Of singles who've tried to find a partner in the year* that is last 68% used electronic techniques, such as a dating website or software, while 40% have seemed to meet up with someone through buddies and 19% have actually attended occasions. Meanwhile, simply 6% have actually speed-dated.
Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:
“It is easy to assume that most singletons are earnestly buying partner; nonetheless, our data suggests that this really is definately not always being the actual situation. A lot of this reluctance to consider someone is caused by the young increasingly prioritising their education, careers and monetary stability over being in relationships.”
While many aren’t actively trying to find love, it would appear that the single life can have its drawbacks, particularly if it comes down to funds. Just 36% of singles in the UK state they feel economically protected, in comparison to 52% of the that are in a relationship. More over, 29% of singletons include paying utility bills amongst their top three life style challenges, while 25% bother about having to pay the rent/mortgage.
Societal pressures additionally prove challenging for a lot of singletons. Over one in three (38%) singles worry about being alone, using mail order wife this belief rising among young singletons; 54% of single worry that is 18-24s being alone. As well as in the era of social media marketing, Mintel research finds that 33% of singles state which they feel under great pressure to create their life appear more fulfilled than it's.
Mintel research also highlights that for most people being in a relationship remains an expression of maturity. Indeed, 54% of singles say they're not where they are likely to maintain life at their age, and 25% think their peers are more grown up than they've been.
“While attitudes towards marriage and relationships may have be more liberal, there continues to be a societal consider being partnered up and a sense of obligation to be in a relationship. For marketers, this paves the way in which for campaigns that counter this concept, and instead focus on the strengths of being solitary. From the commercial perspective, there is also scope for retailers in the UK to consider capitalising regarding the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, taking place on 11th November.” Jack adds.
Finally, it seems that those in relationships or who're married tend to be more confident solo that is doing than singletons. While 73% of those in relationships say they feel somewhat or very confident visiting the cinema or theatre by themselves, this falls to simply 68% of singles. Also, 61% of connected Brits say they are confident eating at restaurants in a restaurant alone, compared to 56% of singles.
“Singles’ paid off confidence in solo tasks could mirror the perception that these types of activities are just ideal for doing either as being a few or included in friends. For leisure brands in specific, this underlines the opportunity to produce campaigns which will help to reduce the stigma surrounding doing tasks such as venturing out for dinner, or going to the cinema alone, reframing these tasks as providing valuable ‘me time’.” Jack concludes.
*12 months to July 2017
**Single, separated, divorced or not cohabiting
***Married, in a partnership that is civil living as married
Press review copies of Mintel’s Single Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be found on demand through the press workplace.
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